REVOLUTION FOR ABENDBROT WITH SAINT ALBRAY!

Amateurs of all countries, unite! Saint Albray has sent out a call for your most extravagant imagination to reinvent Abendbrot, the traditional German evening meal composed of bread, cold meats, cheese and crudités. Both on the web and

social networks, Saint Albray brings together a festival of new ideas, photos and videos for a new departure. Long live portions to quit routine!

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A SOURCE OF INSPIRATION Ich-liebe-käse.de, Germany s leading portal for cheese, has completely revamped its website and enriched its offering of both expert and playful content on the theme of the pleasures of cheese. On offer: recipes, inspirations, video tutorials, cheese-making traditions, a guide to wine and cheese and e-commerce. Online and off, the Group s major brands provide 360° vision of their singularity. Géramont, Germany s No. 1 brand for cheese, is a good example with its ambitious campaign on the theme of picnicking including posters, local events, promotions, a blog and sharing of experience and recipes on the social networks.

IT FEELS SO GOOD TO EAT WELL! A new tone, new content and newly-found proximity for the website of reference for cheese lovers, quiveutdufromage.com places cheese at the heart of balanced French diets and invites us to rediscover cheese in all its forms and from every point of view: territories and producers, variety of products, recipes, knowledge of cheese, cooking, nutrition and health. The website s navigation has been masterminded for mobile uses with sections for individual brands, tailored coupons and on the social networks, a blog and a cheeseletter for all who want an email with ideas and all the latest news on cheese.

EVER MORE

DIGITAL

THE TASTE FOR INNOVATION

2016 ANNUAL REPORT 21