FROM CONDÉ-SUR-VIRE TO SHANGHAI

In Normandy, between the Elle and Vire rivers, the cows are most of the time outside in the region s pastures, about 210 days per year, to take the best advantage of the generous green grass fed by rich soil and regular rain. Such is the secret of excellent milk and such is the basis of the enviable reputation acquired by the dairy products of Normandy and of Elle & Vire.

Originating from this exceptional territory, Elle & Vire s products are shipped every year from Condé-sur-Vire to the consumers and food service professionals of all the continents. They deliver the taste of France to more than 120 destinations in particular in Asia, the Middle East and Africa. For the first time in 2016, in aggregate these markets exceeded the French market.

What about in France even so? Elle & Vire is a heritage brand consumed in 7 households out of 10, and which celebrated its 70th anniversary in 2016. In retail, Elle & Vire is No.1 for cream and No.2 for butter. Excellence and innovation are the brand s strategic pillars. In 2016, Elle & Vire has comforted its leadership with a wide range of Normandy cream including whipping cream, semi-liquid or thick liquid cream, whole cream or low fat cream, suitable for all uses whether in patisserie or cooking.

EXCELLENCE ON ALL THE CONTINENTS

Thanks to its dairy and aseptic conditioning know-how, Elle & Vire innovates with long-life dairy desserts that stand out for their gustatory and nutritional qualities and are exported worldwide. Take the example of the new Elle & Vire dessert, Mon Grec à la française, with its unctuous and creamy recipe, developed by Elle & Vire s Maîtres Crémiers with honey and raspberry for amateurs of real, or plain to appreciate all its freshness.

NO DOUBT THE BEST OF BUTTERS

Proud of its Norman origins, Elle & Vire has renewed with tradition with its butter roll, manufactured at the company s Condé-sur-Vire dairy plant, whose accents of fresh cream won it, in 2016, the Gold Medal at France s Concours Général Agricole. The most recent innovation, butter enhanced with salt crystals, is a fitting addition to complement a product range appreciated by the most discriminating palates.

FOR A WORLD OF TASTE

2016 ANNUAL REPORT 27