EUN JEONG LEE CHEF, EJ BAKING STUDIO & BAKERY CAFE - SEOUL
I was a student in Seoul when a trip to Montreal triggered my desire to get involved in patisserie.
I enrolled with the Valrhona School in Tokyo and continued learning in Paris, London and
Stockholm. In 2012, I opened Ej Baking Studio & Bakery Café in Seoul. It s a tea shop and boutique,
where customers can try cakes of European inspiration, as well as a training center. French patisserie is a boundless source
of inspiration. What ingredients do I use most often? Elle & Vire s All Uses and Extra Dry
butters for their technical qualities and delicious fresh butter aroma.
SUCCEEDING TOGETHER NICOLAS BOUSSIN
CHEF MEILLEUR OUVRIER DE FRANCE IN PATISSERIE
ELLE & VIRE
We travel the world to promote French patisserie and its ingredients. Technical advice,
recipes, training, our magazine Elle & Vire Professionnel keeps our traditions
of transmission and sharing alive by providing comprehensive technical support. The brand
offers its expertise to chefs welcoming them to France, at the Maison de la Crème, and supports them throughout their career. Our training and application laboratory helps chefs worldwide
discover new sources of inspiration.
ENTREPRENEURS TOGETHER
2016 ANNUAL REPORT 35