THE RENEWAL OF TRADITIONAL CHEESE AND DAIRY RETAILING

Both in France and internationally, the growing enthusiasm for traditional cheeses has favored the emergence of a new generation of cheese and cream stores. In France, our entities Le Comptoir des Fromages and aufromagerderungis.com offer broad product ranges for use by wholesalers and individual cheese and cream retailers.

In the USA, Fine Cheese Importer USA imports and distributes a selection of French brands including Ile de France and Saint André destined for Deli counters. In Chile, our Santa Rosa distribution subsidiary has created its own training school to improve knowledge of cheese. In many countries the Guilde Internationale des Fromagers, presided by renowned expert Roland Barthélemy, contributes to the prestige of events organized for the benefit of our customers.

CATEGORY EXPERTISE THRICE REWARDED

For self-service, our VisioModulaire cheese department design, adapted for use in modern city center local stores, won the 2016 ECR(1) bronze medal and an LSA 2016 Trophy for Category Management. In France, local stores currently account for 53% of cheese market growth in value(2), but three consumers out of four regret the lack of choice. Our mobile shelving modules display more products for the same amount of shelf space, with greater clarity. We have also structured the product offering over three categories to provide a better response to the desire for variety: Every Day , What s New for new uses and Cheeses of Character . More than 400 stores have adopted this solution which can easily be adapted by each distributor.

For the deli counter, which accounts for 22% of the total market by value, we propose a more attractive and highlighted counter which meets consumers desire for authenticity. The counter s open access facilitates purchasing so the cheese counter assistant can devote more time to counselling. The deli counter also becomes a focus for tastings. More than 700 hypermarkets and supermarkets have adopted our Nouvelle Coupe concept which has been rewarded by a 2016 Bronze Meter award from France s Institute of Merchandising.

SALES EXCELLENCE

2016 ECR TROPHIES

(1) The ECR Trophies (ECR for Efficient Consumer Response) recompense collaboration between manufacturers and distributors. (2) Nielsen Trends P8 2016.

THE TASTE FOR INNOVATION

2016 ANNUAL REPORT 19