BUILDING with our customers

THE 3D MERCHANDISING EXPERIENCE

To develop sales and create value with our customers by making use of new digital technologies: such is the aim of our Category Management teams. They help us improve our expertise for cheese retailing in hypermarkets and supermarkets. One of the new

tools we use is Dassault Systèmes Perfect Shelf® 3D merchandising system, an innovation which makes it possible to immerse yourself in virtual reality in a store or a specific department for the purpose of testing and optimizing new layouts, assessing merchandising options, testing packaging prototypes and more generally improving consumers purchasing experience. The tool acts as a facilitator for partnership between all the parties concerned and as a project development accelerator.

ONE UNIQUE SALES FORCE Since May 2015 in France, a single sales force has the task of commercializing our five product categories cheeses for cutting, self-service cheeses, butters, cream and infant milks through the hypermarket and supermarket chains. With more than 130 area managers, Savencia Produits Laitiers France is France s No. 2 sales force for dairy products. By pooling our resources, we can improve our relationship with each store, improve our service levels and engage in multi- category operations and promotions. Advantage Group s 2016 survey has put forward the quality of our retail commercial relationships. In 2016 our sales force also won an LSA Trophy for its sense of Commercial Organization.

THE TASTE FOR INNOVATION

18 2016 ANNUAL REPORT