TASTE! The world over, people want taste

and want to eat better!

EUROPE 

THE TASTE FOR NATURALITY AND AUTHENTICITY Europeans may want food to start by providing a moment of pleasure, but that s not enough. 70% of the French want simple products, 62% of Germans want natural products and 78% of the Spanish want healthy products. The desire to eat better influences consumer behavior throughout Europe. Consumers are attentive to the origin and composition of food products and value know-how anchored locally. 65% of Germans and Spaniards, and 62% of the French, prefer local and regional products. Consumers are more and more attracted to organic and natural products. The concept of sustainable consumption is gaining ground. More than 8 out of 10 French consumers purchase organic products and 5 out of 10 say they do so regularly(2). More than a third of Germans and Italians refuse to buy products containing GMOs(3). And more than 80% of the French and Spanish are concerned with the environment and animal wellbeing. Responsible consumption doesn t mean consuming less but consuming more natural and more local(4).

58%(1) OF CONSUMERS WORLDWIDE put taste quality at the top of their criteria for food product purchases

Sources: (1) KANTAR TNS Food 360TM SIAL 2016. (2) Responsible consumption figures for 2016. (3) Mintel Trends 2016. (4) Greenflex/ADEME review (May 2016).

10 2016 ANNUAL REPORT