Our products are proud of their origins and enhance the value of their regional terroir thanks to the know-how of our master cheese-makers. Take the case of Bresse Bleu, manufactured at the heart of the Bresse region using milk collected close to the cheese plant. The original blue cheese is distinguished by its rind, mild flavor and creamy texture. The new Bresse Bleu Suprême has met the challenge of associating an even creamier texture with intense taste and fruity savor, not easy to achieve with a small format. Its innovative packaging ensures optimal conservation. To reinforce our capacity for innovation within the blue cheese family, in 2016 we created a dedicated R&D center in Auvergne, at the same site at which we produce Saint Agur, the blue cheese market leader in France and Great Britain: in 2016, it won a gold medal at France s Concours général agricole and the Best French Cheese award at the Nantwich International Cheese Awards.

REGIONAL REINVENTED

Milk collected from Norman farms : such is the message of the new pictogram decorating the cover of our Le Rustique camembert, the French market leader for authentic camembert and an international standard-bearer for traditional French cheeses. This Norman product with its pronounced taste is appreciated throughout Europe as well as in the USA. Responsive to the rhythm of the seasons, complementary products are Le Rustique made with spring milk and Le Rustique with Périgord black truffle at year end. This Norman product can also add pleasure to pleasure: following the Spécial Affiné ripened version launched in 2016, for the 2½ million lovers of coulant camembert, Le Rustique has announced a Grand Caractère longer-matured version for 2017.

LE RUSTIQUE, A NORMAN CHEESE WITH CHARACTER

THE TASTE FOR AUTHENTICITY

THE TASTE FOR INNOVATION

14 2016 ANNUAL REPORT