A DIVINE SAGA
Creation of Caprice des Dieux and invention of Specialty
Cheese.
Caprice des Dieux sets out to conquer new markets:
Belgium, Switzerland and even Canada.
France s 1st hypermarket opens in Sainte-Geneviève-des-Bois.
The self-service revolution starts with Caprice des Dieux on the
cheese counter. Ambassadors of the love
for cheese, the brand s two emblematic angels appear on
the Caprice des Dieux box.
Light as the breeze, fresh as dew, creamy and smooth , Caprice des Dieux launches
its first television advertising campaign. Innovative, Caprice des Dieux
is the 1st brand to add a best- before date on the back of its
boxes.
A new 300g family format for the gourmands satisfaction.
1956
1962
1963
1968
1971
1973
1964
Born under the sign of innovation, Ascendant delight, Caprice des Dieux quickly established itself with its unique and resolutely contemporary personality.
THE TASTE FOR CELEBRATION
8 2016 ANNUAL REPORT