A DIVINE SAGA

Creation of Caprice des Dieux and invention of Specialty

Cheese.

Caprice des Dieux sets out to conquer new markets:

Belgium, Switzerland and even Canada.

France s 1st hypermarket opens in Sainte-Geneviève-des-Bois.

The self-service revolution starts with Caprice des Dieux on the

cheese counter. Ambassadors of the love

for cheese, the brand s two emblematic angels appear on

the Caprice des Dieux box.

Light as the breeze, fresh as dew, creamy and smooth , Caprice des Dieux launches

its first television advertising campaign. Innovative, Caprice des Dieux

is the 1st brand to add a best- before date on the back of its

boxes.

A new 300g family format for the gourmands satisfaction.

1956

1962

1963

1968

1971

1973

1964

Born under the sign of innovation, Ascendant delight, Caprice des Dieux quickly established itself with its unique and resolutely contemporary personality.

THE TASTE FOR CELEBRATION

8 2016 ANNUAL REPORT