GLOBAL LOCAL

The alliance of global know-how and strong local brands

Close to the richness of their local cultures, our brands also take advantage of our international know-how, which makes for a winning recipe: associating the best of global and local! Attentive to consumers, our transversal research, development and marketing teams innovate constantly to respond to their desire to discover new textures, new savors and new concepts. Innovation designed to support the new trends in consumption, whether in terms of snacking in all its forms or of the authentic pleasure of local cheeses. Our cheese specialties grow in many countries, each under its own strong local brand. For example, our fresh whipped cheese, sold under the Naturek brand in Poland, has been successfully launched under the Lucina brand in the Czech Republic and under the Delaco brand in Romania.

WITH APÉRIVRAIS, SNACKING TOURS THE WORLD

To offer consumers the opportunity to discover new savors by using one of our well trusted premium brands is the global-local alliance which allows us to deploy our innovations within new markets. The market leader for flavored fresh cheeses has many names: Tartare in France with its so fresh taste, Bresso in Germany with herbs from Provence and Paturain in the Netherlands. And, similarity, our cheese morsels, consumed as an aperitif or as a convivial snack, are called Apérivrais in France, Paturain in the Netherlands, Bresso in Germany, Appeteasers in the UK, AperiFresco in Italy and Tartare in Switzerland and Japan

FOR A WORLD OF TASTE

24 2016 ANNUAL REPORT