LE MEILLEUR PÂTISSIER WITH ELLE & VIRE The pastry chef excellence of Elle & Vire as close as can be to consumers! As partner for 2016 of the Le Meilleur Pâtissier television show, the Elle & Vire brand offered the opportunity every Wednesday to spend a delicious moment and tune in to passionate live tweets! The brand multiplied its communication via Twitter, in stores with all-winners quiz with the name of the show, and on its

Facebook page with an operation allowing you to win pastry chef lessons dispensed by one of the most famous hostesses and the star blogger of the show, recognized for her culinary expertise: Mercotte!

A CAPRICE A MINUTE! Imagine a digital operation involving a new video every minute for 24 hours: such was the challenge completed with success by Caprice des Dieux to celebrate its 60 years with 1,440 original videos for the millennium generation and its snacking aficionados. For them, En Cas de Caprice was the star of the day with its format so easy to eat at any moment of the day or night. 150 artists, YouTubers, Viners, directors and graphical designers interpreted En Cas de Caprice with 1,440 films to view on the #LaMinuteCaprice platform: 1,440 ways to speak about the product and consume it on all occasions. The brand equally invited 12 artist duos to reinvent its packaging via 60 limited editions, with an operation relayed via the Instagram account of Caprice des Dieux and the creation of a giant mosaic to pay tribute to the work and style of the artists. The campaign, centered on the Instagram feature and deployed with the help of the Marcel Agency, was rewarded by the 1st #InstaHits organized by CB News.

FARMS IN THE FRONT LINE

EVER MORE

DIGITAL

The new terroirs-de-lait.com website provides the public with information on the dairy industry as a whole and allows milk producers to access their personal data via a dedicated section. The website proposes information on the dairy economy, technical advice for better farm management, and enables producers to monitor and manage their supply contracts. A secure section stores detailed data for each farm: invoices, quality analyses, volumes delivered and action plans. Navigation on the website has been optimized for all forms of device as more and more farmers use their smartphone or tablet to connect to the site and monitor their activity.

THE TASTE FOR INNOVATION

20 2016 ANNUAL REPORT