Healthy, delicious and responsible eating
To improve the design and nutritional quality of our products to provide a healthy, delicious and responsible eating, 5 OXYGEN objectives:
- Provide clear nutritional information for 100% of our branded products
- Deploy a clean label approach for 100% of our branded new products
- Each company to propose plans for progress, products or packaging compliant with Savencia’s Responsible Design Charter
- Support consumers in developing practices of healthy and responsible consumption practices
- Deploy staff training in nutrition and responsible consumption plans to 100 % of the Group’s companies by 2025
A committed Positive Food approach
We defend a positive vision of food.
We refuse to oppose pleasure and health.
We believe in a diversified food model favoring natural products.
We are committed to offering responsible local products and developing organic ones.
We think all food has its place if eaten responsibly: it’s all a question of variety for an overall nutritional balance.
We take action to help consumers move towards healthy meals, with simple ideas such as cheese & vegetables balanced recipes.
We firmly believe that in order to eat better tomorrow, we need to adopt a natural, tasty and flexitarian diet.
We just stand for the pleasure of eating (well).
Watch the #PositiveFood film
Naturally good products
Because they are made with natural raw materials and simple ingredients, our cheeses and dairy products go through limited processing andcombine both pleasure and well-being.
“Milk, cream, a pinch of salt and that’s all”: the 100% natural signature of Caprice des Dieux could be that of many other Savencia cheeses. In fact, the majority are clean label, a concept promoting the reduction of additives and the use of a limited number of ingredients. Tolle Rolle/Escargolo, 100% natural, meets this description, with a nutritional profile that follows the WHO guidelines on products made for children.
"Nudging" for a responsible consumption
- Nudging for good
Nudge marketing encourages consumers to naturally make certain nutritional choices, with no obligation or repercussion. Since 2016, Savencia has made this one of the pillars of its nutritional policy, with the firm belief that food is a key component of health and well-being.
Designed by Savencia in partnership with the nutrition experts at SIGA, indicator which assesses how much products are processed, the Vegg&Cheese approach is a great way for all consumers who wish to go gradually towards a flexitarian diet. Its secret? Suggesting easy and delicious recipes, all analyzed and approved by SIGA. Just six weeks after Vegg&Cheese was launched on the ScanUp App, 45% of users exposed had switched to regular consumption of vegetables! The judges’ panel at the Nudging for Good Awards certainly were not mistaken in selecting Operation Vegg&Cheese as one of the important innovations of 2019.
- Cheese: an ally to flexitarism
Is cheese an ally to flexitarianism? At Savencia Fromage & Dairy, we definitely think so! Eating habits are evolving, and many people are looking to cut down on meat and turn to other sources of proteins such as eggs, cheese and vegetables. Cheese contains a significant calcium, vitamin B and protein intake, making it an ideal alternative to meat.
With #PositiveFood, we promote a diversified food model. Accompanied by vegetables or tossed in a salad (cubed, grated or shredded), let’s let cheese add a host of new flavors to our dishes.
Savencia has involved retail clients and consumers in its #PositiveFood approach.
As proof, the “Mes Petits Plats Fromages & Légumes” operation launched in the fall of 2019. Its goal is to encourage consumers to try balanced recipes, rich in vegetables, where cheese can favorably replace meat. The menu: educational videos, recipe cards, cross-product coupons for any purchase of cheese and vegetables together. The operation is relayed on the quiveutdufromage.com website, where Savencia details flexitarianism for consumers.
The German website ich-liebe-kaese.de, known to a quarter of the German consumers, celebrated its 10th anniversary this year. The website, devoted to all cheese fans, is a source of culinary inspiration for the growing flexitarian community.
Teaching kids about taste
Because sharing is part of its DNA, Savencia has teamed up with “SAPERE, les classes du goût”, an association that teaches young children about food, using an original approach based on sensory awareness. The Group contributes not only through its charity fund “Bien nourrir l’Homme”, but also through the commitment of volunteer employees who operate in schools as “taste facilitators”.
Fight against food waste
Since 2016, the St Môret brand, committed to fighting food waste, collects unsold and damaged products on markets. These collections are donated to local charities and the equivalent weight in St Môret tubs is added. The brand also sensitized consumers on good practices by distributing recipe booklets and anti-waste tips on the markets.
As one of the 38 signatories of the Too Good To Go’s Best-By Dates pact, supported by the French Ministries for the Ecological Transition, Agriculture and Food, Savencia reaffirms its commitment to combating food waste in France. The goal of the pact is to take action in order to reduce food waste through ten concrete, co-built and measurable initiatives on the management and understanding of best-by dates.
Savencia Fromage & Dairy consists of two complementary divisions that are both built on adding value to dairy resources.