On your screens
Savencia Fromage & Dairy brands communicate regularly in the media and on social networks. Consumers show a strong attachment to their favorite products, whose advertising campaigns have become real sagas over the years. The now well-known claim "On s'fait un petit Caprice" (“Let’s have a little Caprice”) from Caprice des Dieux, the famous St Môret van, the "Géramont, c'est bon!" slogan, reflecting the French local expertise in Germany. Or even Saint-Loup, with its "Le vrai chèvre d’un vrai village" (“The real goat cheese from a real village”) headline and which TV spot was shot in Saint-Loup-sur-Thouet starring its inhabitants... As many stories about pleasure, greed and local know-how. Let’s go for a world tour of our campaign!
In France and Germany, the Group’s two biggest markets, the websites quiveutdufromage.com and ich-liebe-kaese-de both offer consumers tips, recipes and information about cheeses and their nutritional properties, as well as discount vouchers. A fun and interactive means of communication.