A LOCAL HERITAGE...
New logo, new brand signature and new packaging. In 2019, the Milkaut brand repositioned itself, to extend its area of influence from the Santa Fe region to the whole Argentina, capitalizing on its authentic character, its simple and human values.
And, for this campaign, who better than the inhabitants of Franck, most of whom work in the “cremeria”, to tell the Milkaut brand’s story and the quality of its products?
In 2020, the “Mucho Gusto” advertisement was awarded the EFFIE d’Argent in the “Brand Relaunch” category in Argentina.
Discover the Milkaut "Mucho Gusto" advertising
Founded in 1870 by Swiss immigrants, the village of Franck, birthplace of Milkaut, is in the province of Santa Fe, renowned for its humidity, the richness of its land and pastures. These favorable conditions allow the cows to be left in the meadows for a large part of the year. This is one of the secrets to the quality of the milk that Milkaut uses!
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Santa Rosa cultivates this maxim in order to offer Argentinian consumers fine Italian-inspired cheeses such as Provolone or Reggianito. From maturing time to tasting time, patience is key to enjoying them!