New logo, new brand signature and new packaging. In 2019, the Milkaut brand repositioned itself, to extend its area of influence from the Santa Fe region to the whole Argentina, capitalizing on its authentic character, its simple and human values.
And, for this campaign, who better than the inhabitants of Franck, most of whom work in the “cremeria”, to tell the Milkaut brand’s story and the quality of its products?
In 2020, the “Mucho Gusto” advertisement was awarded the EFFIE d’Argent in the “Brand Relaunch” category in Argentina.