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Le Rustique

The Taste of Authenticity

Made in Normandy, Le Rustique Camembert’s pronounced flavour contains all the richness of its birthplace and the expertise of the Master Cheesemakers - a cheese with character.


  • Le Rustique Camembert was first made in 1975 in Normandy. Its unique recipe is inspired by the original Norman Camemberts: full of flavour, with a rich, creamy texture.
    To ensure optimum ripening, it is stored in its wooden, pyrograved box, which has now become a symbol of the brand, as has the red and white chequered cloth.


It is said that it was a paper merchant with an excess stock of red and white chequered napkins, who came up with the idea of using them to present Le Rustique Camembert. Ever since, the chequered cloth has become one of the recognisable symbols of the brand in France and worldwide.


  • More than 40 years later, the Le Rustique brand has been broadened to include a range of products recognisable for their traditional-looking packaging, both in France and further afield: camemberts, coulommiers and tommes.


All the milk used to produce Le Rustique Camembert comes from Normandy. The brand monitors every product closely, from the origin of the milk to the final point of sale.


Le Rustique draws its richness directly from the land from which it comes: living, nurturing and generous lands, where nature fully expresses itself. Thus, the brand has chosen to commit to preserving biodiversity and protecting the richness of our soils. How? By supporting, developing and promoting agricultural practices based on agroecology, with a view towards sustainable development for a richer and more lively soil.



    Number 1 in authentic Camembert in France.
    Number 1 in genuine pie charts in Germany, UK and the Netherlands.
    The Le Rustique brand is sold in over 50 countries.

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