BRAZIL

POLENGUINHO, STAR OF THE POLENGHI FAMILY Branded cheese pioneers, Polenghi and its little brother Polenguinho have built their success on superior quality, ease of consumption and conservation, and a broad presence on the shelves of brazilian supermarkets.

After developing the awareness of Polenghi, now the brand of confidence for cheese consumers in Brazil, the country s dynamic middle classes and young generation are ensuring the success of Polenguinho. Supported by popular advertising and promotion, in particular on the social networks with more than a million friends, Polenguinho has experienced very strong growth led by its Pocket version: two cardboard-encased portions that can be taken anywhere and are easily opened. Polenguinho is available in nine flavors and has just diversified as a cream for spreading or cooking.

Polenghi signs a wide range of cheese products for all uses and all moments of consumption, from daily use to festive occasions. Brazil offers the perspective of solid growth. As in most Latin American countries, cheese is a well-rooted tradition with multiple uses: on bread, for snacks or for cooking. But per capita consumption only amounts to 3.7kg per year, so there is great promise for the pursuit of development.

BRAND PORTRAIT

2014 Annual Report 23