SATISFYING DIVERSITY Desire for variety and diversity of modes of consumption are major characteristics of cheese demand. In the developed countries, life expectancy is increasing and the uses of cheese have become more diversified. In the emerging countries, dense populations of young people are forming a new middle class gaining access to the consumer way of life. More than half the world s population comprises city dwellers and the phenomenon of women at work has brought on a revolution in patterns of consumption. The simplification of daily meals has stimulated demand for products that are easy to conserve, consume and cook.
SAVENCIA Fromage & Dairy is one of the rare manufacturers worldwide capable of producing all the cheese families in all their forms in order to satisfy all uses.
INNOVATION WITHOUT FRONTIERS In tune with consumers, we innovate to meet their desire for discovery with new savors, new textures and new ingredients. We are the companion for their snacks, or moments of culinary creativity, with cheese slices, cubes or tidbits. The recipes for our specialties are often local but the associated concepts take on an international life of their own, as is the case for our cheese slices, cheese creams or cheese portions.
Our transversal marketing and innovation departments strive to make the best use of the Group s exceptional portfolio of recipes and technologies. By regularly expanding the range of cheeses we sell, whether manufactured within the Group
or by partners who entrust us with their products, we constantly enrich our knowledge of cheese.
CONVIVIAL AND INTERACTIVE COMMUNICATION Our strategic brands have the benefit of powerful television, poster, magazine, internet and in-store advertising support. In France and Germany, our two foremost markets, the quiveutdufromage.com and ich-liebe-kaese.de websites offer consumers advice, recipes, information on our cheeses and their nutritional properties, games, competitions and reduction vouchers.
Our brands also deploy active event-based communication, notably via the social networks, thereby weaving new relationships of complicity and confidence.
SAVENCIA Fromage & Dairy is in the forefront of cheese advertisers in all our major markets.
Cheese consumption begins in childhood and continues lifelong. Savor, pleasure, reliability, ease of use: we aim to satisfy all expectations and accompany the changes in people s needs and lifestyles.
CHEESE PRODUCTS
CHEESE CONSUMPTION In kg per person and per year
Source: FNIL data for 2013.
France 25.9 24.3
21.3 20.7
19.9 18.6
16.0 15.4 15.0
12.4 11.6 11.4 11.2 11.0
9.5 8.8
6.1 4.6
3.7 2.2
Germany Switzerland Italy Austria Netherlands Czech Republic USA Belgium Argentina UK Poland Slovakia Hungary Spain Chile Russia Ukraine Brazil Japan
The Ich liebe Käse application provides access to savory cheese recipes wherever you are!
2014 Annual Report 17