BRAND PORTRAIT GERMANY

GÉRAMONT, GERMANY S FAVORITE BRAND OF CHEESE Familiar to all Germans with over 90% of awareness, the Géramont brand is the No. 1 cheese brand in Germany and the soft ripened cheese market leader with almost 20% of market share. More than 8 million German households buy Géramont s specialties each year.

Born in 1973 and manufactured in France, from the start Géramont was designed for German consumers with its smooth white crust and perfectly creamy texture. Its promise: pleasure of the senses, French grace and the guarantee of a good purchase with consistent quality of the highest level.

Slices, creams, snacks, mini portions Géramont has given birth to a large family and to numerous variants for all forms of consumption. The brand has more than 250,000 Facebook friends. In 2014, it engaged in a major promotional campaign on the theme of a French picnic.

CHEESE PRODUCTS

2014 Annual Report20