
Advertising best of
The Savencia Fromage & Dairy brands benefit from major media communication. Consumers demonstrate strong attachment to their favorite brands, whose advertising campaigns have become long-running stories over the years. The now-famous campaign from Caprice des Dieux about giving in to indulgence, the familiar St Môret van at French farmers’ markets, the slogan “Géramont, c’est bon!” that has come to represent French expertise in Germany, or the embodiment of freshness in the Tartare ads… All these stories bring to mind enjoyment, gourmet food and expertise.











In France and Germany, the Group’s two biggest markets, the websites quiveutdufromage.com and ich-liebe-kaese-de both offer consumers tips, recipes and information about cheeses and their nutritional properties, as well as discount vouchers. A fun and interactive means of communication.