The Savencia Fromage & Dairy brands benefit from major media communication. Consumers demonstrate strong attachment to their favorite brands, whose advertising campaigns have become long-running stories over the years. The now-famous campaign from Caprice des Dieux about giving in to indulgence, the familiar St Môret van at French farmers’ markets, the slogan “Géramont, c’est bon!” that has come to represent French expertise in Germany, or the embodiment of freshness in the Tartare ads… All these stories bring to mind enjoyment, gourmet food and expertise.